Cookies
1. OBJECT AND CONTROLLER
In compliance with Article 22.2 of Law 34/2002 on Information Society Services and Electronic Commerce (LSSI-CE), and the applicable data protection regulations, MULAYA ONLINE, S.L. provides information regarding the use of cookies and similar technologies on the website www.mulaya.com.
Controller: MULAYA ONLINE, S.L.
NIF (Tax ID): B86811627
Email: info@mulaya.com
You may consult additional information regarding the processing of personal data and the exercise of your rights in our Privacy Policy.
2. DEFINITION OF COOKIES
Cookies are small files or storage devices that are downloaded or stored on the user's device when accessing certain web pages.
Cookies and similar technologies allow information about the device, the session, or browsing activity to be stored or retrieved. Depending on their purpose, they may be used to enable the technical operation of the store, maintain the shopping cart, remember preferences, measure website usage, or display personalized advertising.
This policy uses the term "cookies" to also refer, where applicable, to similar technologies, such as pixels, tags, local storage, or device identifiers.
3. CLASSIFICATION OF COOKIES USED
A. By the entity responsible:
First-Party Cookies: are sent to the user's device from a domain managed by MULAYA or from which the requested service is provided.
Third-Party Cookies: are sent or managed by entities other than MULAYA, such as providers of the e-commerce platform, analytics, payments, advertising, social networks, or other services integrated into the website.
B. By their purpose:
Technical and Strictly Necessary Cookies: these enable the website to function and allow the use of features explicitly requested, such as maintaining a session, saving products in the cart, managing the checkout process, ensuring security, or remembering privacy preferences.
These cookies do not require consent when they are strictly necessary to carry out the transmission of a communication or to provide a service explicitly requested by the user.
Personalization Cookies:
these allow for remembering certain choices, such as language, region, or display settings.
When the configuration is explicitly chosen by the user and the cookie is necessary to provide the requested function, it may be exempt from consent. In other cases, it will only be used with consent.
Analytics or Measurement Cookies: these allow us to understand how the website is used, measure visits and interactions, and obtain statistics to improve its operation and content. These cookies will only be used when the user has provided their consent, unless a duly verified legal exception applies.
Advertising Cookies: these allow for the management and measurement of advertising campaigns and the control of the frequency with which ads are displayed.
Behavioral Advertising Cookies: these allow for the observation of browsing habits and the creation of profiles to display advertising tailored to the user's interests.
These cookies will only be used with the user's prior consent.
Social Network Cookies: these may be installed through social media content, buttons, or integrated features and allow their providers to recognize the user, measure interactions, or associate browsing with their profile. They will only be used when the corresponding consent has been provided, unless they are activated directly upon voluntarily accessing an external service.
C. By their duration:
Session Cookies: are designed to collect and store information while the user is browsing the website and are generally deleted at the end of the session.
Persistent Cookies: remain stored for the period defined by the controller, which can range from a few minutes to several months or years, depending on their purpose.
4. COOKIE PROVIDERS AND TECHNOLOGIES
The cookie providers and technologies used in the store are detailed below, along with their purpose and duration or retention period.
| Provider / technology | Description | Duration / retention |
|---|---|---|
|
Shopify Technical and necessary |
Cookies and technologies necessary for the operation of the online store, including session management, shopping cart, checkout process, security, fraud prevention, location, and storage of user privacy and consent preferences. | According to the technology used. They may be session or persistent, with durations that, in general, can reach up to 2 years. |
|
Shopify Analytics and measurement |
Technologies used to obtain statistics on store usage and performance, identify sessions and visit sources, and improve the browsing experience. | According to the technology used. Some Shopify analytics cookies have durations ranging from 30 minutes to 1 year. |
|
Google Analytics 4 – Google LLC Analytics and measurement |
Allows for measuring and analyzing website usage, including visits, sessions, interaction with pages, navigation, devices, and web performance, with the objective of compiling statistics and improving the services offered. | Generally speaking, the main first-party Google Analytics cookies can be kept for up to 2 years, without prejudice to the applied configuration and browser limitations. |
|
Google Advertising, attribution, and conversion measurement |
Technologies used to measure the effectiveness of advertising campaigns, attribute conversions, measure interactions originating from ads and, when authorized by the user, facilitate advertising and personalization features. | Variable depending on the technology and configuration used. |
|
Meta Platforms Ireland Limited – Facebook and Instagram Advertising, measurement, and personalization |
Technologies associated with Meta's business tools, including the Meta Pixel and, where applicable, other measurement technologies, used to measure actions taken on the website, attribute conversions, create audiences, evaluate campaign performance, and display relevant advertising on Facebook, Instagram, and other Meta services. | Variable depending on the technology used and Meta's configuration. |
|
TikTok Technology Limited / TikTok Advertising, measurement, and personalization |
Technologies associated with the TikTok Pixel used to measure and improve the performance of advertising campaigns, attribute conversions, analyze actions taken on the website, and, where appropriate, create audiences and personalize advertising. | The main cookies used by the TikTok Pixel can be kept for up to 13 months from their installation or last use. |
|
Pinterest Europe Ltd. / Pinterest Advertising, measurement, and personalization |
Technologies associated with the Pinterest Tag used to measure visits and conversions, attribute actions to Pinterest campaigns, group visitor actions, and improve advertising measurement and personalization. Depending on the configuration, enhanced match functionality may also be used. | Cookies associated with the Pinterest Tag can be kept for up to 1 year, depending on the technology used. |
5. LEGAL BASIS AND CONSENT
Cookies that are strictly necessary for the website to function or to provide a service requested by the user are used based on Article 22.2 of the LSSI-CE and do not require consent.
The use of personalization cookies that are not exempt, as well as analytical, advertising, behavioral advertising, and social media cookies, is based on the user's consent, in accordance with Article 22.2 of the LSSI-CE and Article 6.1.a of the GDPR.
The user may accept, reject, or configure these cookies before they are installed. Lack of consent will not prevent the use of basic online store functions, although certain optional features may not be available.
6. BANNER, CONFIGURATION PANEL, AND CUSTOMER AREA
When accessing the website for the first time, the user may:
- Accept all cookies.
- Reject all non-necessary cookies.
- Configure their preferences by purpose.
The options to accept and reject must be presented with equivalent visibility and ease. Non-necessary cookies will not be installed until the user has given their consent.
Consent may be modified or withdrawn at any time via the "Configure cookies" link, available permanently in the footer.
You can also modify your cookie preferences from your customer area, by accessing the "Cookie preferences" option.
The withdrawal of consent will be as simple as granting it and will not affect the lawfulness of processing carried out previously.
7. CONFIGURATION VIA BROWSER
The user can also allow, block, or delete cookies from their browser settings. These options are in addition to the website's configuration panel and may vary depending on the browser and its version.
You can consult the instructions for the main browsers:
- Google Chrome: delete, allow and manage cookies
- Mozilla Firefox: block or allow cookies and site data
- Microsoft Edge: manage cookies
- Apple Safari: enable or block cookies on Mac
Blocking certain technical cookies may affect the operation of the shopping cart, the session, or the purchasing process.
8. INTERNATIONAL TRANSFERS
Some providers of cookies or similar technologies may process data from countries located outside the European Economic Area.
When international data transfers occur, they must be covered by an adequacy decision from the European Commission, standard contractual clauses, or another valid mechanism under the GDPR.
The providers of cookies and similar technologies are identified in the table in section 4. Additional general information regarding the processing of personal data can be found in our Privacy Policy.
9. RETENTION OF CONSENT
MULAYA will retain the information necessary to verify the cookie preferences expressed by the user for the time necessary to manage and demonstrate consent.
Renewal of consent may be requested periodically, especially when the purposes, providers, or cookies used change. In any case, the configuration may be modified or withdrawn at any time.
10. UPDATING THE COOKIE POLICY
MULAYA ONLINE, S.L. may update this Cookie Policy when the cookies used, their purposes, providers, retention periods, or applicable regulations change.
The updated version will be available on the website and will indicate the date of its last revision. When changes require new consent, the affected cookies will not be used until the user has made a new choice.
Document date: October 8, 2026.
Contact information
MULAYA ONLINE, S.L.
Trade name: MULAYA
Tax ID (NIF): B86811627
Registered office: Calle Corullón, 44, 28947 Fuenlabrada (Madrid), Spain
Email: info@mulaya.com
Phone: 916 420 662
Website: www.mulaya.com
Registration details: registered in the Commercial Registry of Madrid, Volume 31.473, Book 0, Folio 80, Sheet M-566493, Section 8, Entry 1st.
